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Callout

A status label that calls attention to a product or service.

Use Callout...

  • To call attention to a product or service.

Don't use Callout...

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Skin

Info

Use skin="info" to display a standard message. This is the default skin.

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Accent

Use skin="accent" to display a standout or brand callout.

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Promo

Use skin="promo" to display promotional content such as a discount.

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Error

Use skin="error" to display an error status or issues, such as an item being out of stock.

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Warning

Use skin="warning" to display a warning status or message.

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Success

Use skin="success" to display a positive or success message.

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Holiday

Use skin="holiday" only for holiday campaigns.

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Help

Use skin="help" to display a CARE-related message.

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Skin (deprecated)

Standard

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Announcement

Use skin="announcement" to display an announcement.

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New

Use skin="new" to promote a new product or service launched within the last 6 months.

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Discount

Use skin="discount" to promote a discounted product or service.

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Foil

Use skin="foil" to promote foil printing on a product.

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Emphasis

Use emphasis="low" for more subtle Callouts.

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Variant

Overlay

Use variant="overlay" to add a white background to the Callout. This is useful when the callout is positioned over an image to ensure the label is legible.

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Inverse

Use variant="inverse" to inverse the colours in the Callout. This is useful when you want to make the callout more noticeable on the page. This is the default styling as of v3.4 and is no longer necessary

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Size

Mini

Use size="mini" for a smaller Callout.

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Border

Use border="none" for a borderless Callout.

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Purpose

  • Use the skin that matches the purpose of the messaging, not the visual style.
  • For example, don’t use the holiday skin to communicate an error status because it is red. Use the error skin.
  • Don’t use the capitalized new skin to communicate anything other then a new product or service.
  • Only use the holiday skin for seasonal Holiday campaigns.

Content

  • Use clear, concise labels no more the 14 characters in length.
    If there is not enough room to display the entire component, the label will truncate into ellipses.
  • Use new Callouts for products launched within the last 6 months.
  • Use Callouts with a "Top Rated" label only for products with a rating of 3.5 stars or more.
  • Use Callouts with a "Up to NN% Off" only for product "Red" sales.

Placement

  • When used on Standard Tiles, Callouts are usually positioned in the top left corner.
  • Position Callouts in a consistent location on related UI elements.

Props

Callout
This component is implemented using the <span /> as the root element. You can utilize the native attributes supported by <span /> tag. The ref is directly assigned to the root element, allowing you to access and manipulate it as needed.
See core props for additional props that can be applied to this component.
proptyperequireddescriptiondefault
size"standard" | "mini" | nullfalse
⚠️ Deprecated - This is deprecated without a replacement.
The size variation
standard
border"standard" | "none" | nullfalse
⚠️ Deprecated - The 'border' prop is no longer being supported.
standard
skin"standard" | "info" | "accent" | "success" | "warning" | "error" | "help" | "promo" | "holiday" | "foil" | "new" | "announcement" | "discount" | nullfalse
The visual style of the Callout The 'foil', 'new' and 'announcement' skins are deprecated; use 'accent' instead The 'discount' skin is deprecated; use 'promo' instead The 'standard' skin is deprecated; use 'info' instead
info
variant"standard" | "overlay" | "inverse" | nullfalse
⚠️ Deprecated - The `variant` prop is no longer supported. Use `emphasis=low` for "overlay"; omit or use `variant=standard` for "inverse".
standard
emphasis"standard" | "low" | nullfalse
The level of emphasis of the callout
standard